Personal Branding – Sample Photo Shoot

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Personal branding photographs are content – and an extremely versatile form of content at that.

One of my personal favourite photo shoots was with Sylvia Groves. Sylvia had just launched a new business, Governance Studio, and needed marketing material to promote her services. Specifically, she needed portraits to showcase herself: a highly talented and skilled business woman who would soon be recognized as the Governance Goddess.

I met with Sylvia in person and we discussed the goals and theme of the photo shoot. Sylvia didn’t have an office, so we scouted a variety of locations in Calgary and stumbled upon Inglewood Fine Art Studio. The studio perfectly embellished the right atmosphere we were looking for, but to create the perfect corporate environment we artificially created a corporate office.

We collected different pieces of furniture as well as lamps, paintings, and decorations. Some of the props were brought in and others were scouted on location. After several takes of arranging the set, we had captured the quintessential dark ridge, executive feel we were going for.

I did all the lighting set up and on-set styling for the photo shoot but Sylvia picked out her wardrobe. She had signature pieces that she wanted to feature. Her vibrant pink jacket and bold jewellery complimented her energetic and positive personality.The entire photo shoot took about half a day. I utilized all parts of the gallery, including both the upstairs and downstairs to create a variety of different photographic looks.

The beauty of hiring a professional photographer for your own personal brand is that anything is possible. I know it sounds cliché, but it’s true. If I can’t find the perfect environment to reflect your personal your brand, then I’ll help you create it. Before even picking up my camera bag and choosing a location, I’ll get to know your story.


Portrait of Sylvia Groves from Governance Studio photographed in Inglewood, Calgary, Alberta.

Invest in professional photography and get powerful content that can be used to enhance your marketing efforts. Sylvia has had massive success with her business. She is also the author of the highly proclaimed book: AAA+ Minutes™. With the right online content, your business can be successful too.

Interested in having your own amazing professional portraits? Check out my Personal Branding Special available until February 28th

For $199 you will get a two-hour personal branding photo session, a wardrobe consultation, and hair and makeup artistry for your very own photo shoot. With your portrait order you’ll also receive our best seller, the 8×12 metal desk portrait (valued at $250).


Tell your boss, entrepreneurs and friends to share the news!

Commercial and advertising photographer Brett Gilmour, has extensive experience photographing web, print, outdoor and direct mail campaigns for energy, hotel, real estate, tourism, editorial and corporate clients. Since 1996 Brett has created commercial photography that tells a brands story and weaves their products into the fabric of our culture. Brett partners with advertising agencies and companies to produce custom photography. 3 Time Gold Nugget Award winner for architectural photography Former President and Board of Member at CAPIC, Prairie Chapter. Former Film Selection Committee member at the Banff Mountain Film Festival.

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