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Looking For A Stock Photography Provider?

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Stock Photography

As mentioned earlier the usual stock photography suspects are; istockphoto.com, shutterstock.com, dreamstime.com If you are looking for commercial collections there also other well known companies like: Corbis Images, Veer and Getty Images.

Look at what the licensing options are and compare them to what you want to achieve and to what your end users require. Rights-managed (RM) is often the best way to go because it gives you and your end user the most control over replication of the images and products you are creating.Stock Photography Bad For Business

There are two recent cases that are famous in advertising circles.  In both cases a pair of advertisers used cheap, royalty free images in outdoor billboard campaigns. The advertisements looked great, unfortunately, the competing advertisers used the same RF photo to promote their products. Making matters worse, the billboards were located side by side on a major thoroughfare and tens of thousands of potential customers saw the screw up as they drove by. Ouch!

One of those companies was a client of mine and they now exclusively create custom photography for their campaigns so that they retain control of their brand. In Canada, custom photography is often as inexpensive as RM (rights-managed) stock photography and is certainly the better option since you get exactly what you want.

Read about a similar screw up during the recent British election.

Post by Brett Gilmour

Commercial and advertising photographer Brett Gilmour, has extensive experience photographing web, print, outdoor and direct mail campaigns for energy, hotel, real estate, tourism, editorial and corporate clients. Since 1996 Brett has created commercial photography that tells a brands story and weaves their products into the fabric of our culture. Brett partners with advertising agencies and companies to produce custom photography. 3 Time Gold Nugget Award winner for architectural photography Former President and Board of Member at CAPIC, Prairie Chapter. Former Film Selection Committee member at the Banff Mountain Film Festival.

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